Three ways to
Generate New Business
It’s incredibly valuable to have the phone start ringing with new business opportunities. Sources of new clients and customers are cherished, and Social Channels, Search Engines, and Email can deliver interested visitors day after day. But which is best for you?
Digital marketing strategies include Social, Email and Website Marketing
Decrypting Keywords
To Understand Demand
With a 20 year background in pay per click search marketing, the discipline has been to only pay for clicks that were likely to succeed. Providing content for those clicks brings us both conversion and a healthy organic visibility for value, not volume.
The patterns in converting keywords gifted us the ability to perceive the level of commercial intent of website visitors in advance. A very predictable set of patterns.
- Inbound or Outbound
- Buyer Intent
- Target audiences
- Positioning
Marketing and Sales Language Model
A ‘globally applicable’ marketing and sales language model emerged.
The scientific name would be ‘an ontology for demand’. You can see how it works in plain sight, by labelling the underlying meaning of every word they use.
Now that marketing is more watered down than it used to be, we can use it to combine efforts across channels, with an increased understanding about what visitors are looking to do.
We are in the business of filtering out wasted clicks, serving the valuable ones better and spotting new opportunities.
Questions we try to answer
Search Audiences integrates social, email and website marketing plans. We’ll come up with better
How to use Search Audiences to plan content
Topic-based audience analysis reveals what people are most interested in. Grouped, they tell us more about that topic than individual keywords ever could. It helps to respond to interest rather than to guess.
How does all the content fit together?
This is a tough one to answer without saying, ‘it depends’. Of course, it does, but if we can decide what it depends on, it will serve us well.
Choices of business model, product and digital channels
Every business has multiple audiences, often whether they know it or not. It’s a dynamic between what we offer, who to whom, where they are, and how we reach them. A decision in one can affect the other. How can we be intentional?
Which platforms shall we use?
How to choose