Pixar created a brain trust in pursuit of excellence.
It is a trust environment.
Everybody can voice an opinion without offending anyone (especially those in charge).
It can save time and energy spent going in the wrong direction. It’s a great story and a good way to run a company.
Anything good enough for pixar is good enough for us
Why develop a trusted partnership?
We believe it takes a village of skills to plan marketing effectively.
- Online, Offline
- Market and Audience Research
- Channels: Search Inbound, Social Outbound, Partnering Nearbound
- Platform Skills: Organic, Paid, SEO, Analytics
- Nurturing, Email, Design, Webinars, Websites, Ads,
- Content, Copy, Thought Leadership
- Onboarding, Training Course, Service Dashboard, Service Platforms, AI Tech
That is in addition to client expertise
- Expertise in what you do
- Expertise in who you do it for (the company)
- Expertise in the target audiences
What do founder members look like?
We shall see
- Skills Partners: With a focus on an aspect of marketing that we can all learn from
- Channel Partners: With knowledge of channels that we don’t have
- Subject Matter Experts: Developing marketing excellence for a specific sector/audience
What’s in it for partners?
- new business, potentially,
- learning from the combination of skills
- partners don’t charge each other
The Waste Not Imperative
In addition to helping clients, the real incentive is to document experiences and develop a more scientific marketing approach, which will prevent businesses from losing their shirts on marketing initiatives that go nowhere.
The tragedy of the commons problem
Once everyone knows how it works, it stops working.
Exclusivity protects our founder members. The target market x audience are secure from competition within the group.
- Sharing what works automatically devalues it
- All the evidence is that rarity and uniqueness support a higher price
- If everybody knew the actual future value of a stock market share, that value wouldn’t last long.
There is a time limit to exclusive knowledge with AI. Competitive advantage will be hard-won in future.
What are we suggesting?
- Subject Matter Expert with exclusive membership, the only expert in your field
- Founder Members with an exclusive combination of what they do and who they serve
- No direct competition in your industry to your target audience*
*At the persona level
Open to counter-arguments
If you favour freely sharing valuable marketing knowledge immediately, persuade us if you can.